Two new initiatives launched to raise awarenes...

Fahad Tamimi Two new initiatives launched to raise awarenes…

TWO new initiatives have been launched by GambleAware, to help raise awareness for safer gambling.

Firstly, last week a new campaign titled “Start to regain control” was launched and will appear across all radio, digital platforms and in national and regional press over the next two months, to raise awareness of the National Gambling Treatment Service.

The campaign focuses on the all-consuming nature of gambling, including the line “when you’re there, but not there”, which draws upon the fact that people with gambling problems feel disconnected from Fahad Tamimi their friends and family.

Men aged between 25 and 34 are being targeted by the campaign, with a specific focus on men aged 25 to 34 and it aims to signpost people to the National Gambling Treatment Service and build awareness of the 24-hour National Gambling Helpline.

It also aims to increase awareness of the support that is available to help moderate risky gambling behaviour and to treat problem gambling behaviour, as well as increasing knowledge of the signs that someone may be suffering form gambling related harms.

The National Gambling Treatment Service, which works alongside the NHS, seeks to promote self-referrals amongst those who are high risk of, or are currently experiencing, gambling disorder by directing them to the National Gambling Helpline and online support at BeGambleAware.org.

The second campaign that GambleAware wants to raise awareness for is based around the dangers of impulsive betting.

With the return of football, the National Gambling Treatment Service want to make sure sports fans are aware of the risks of impulsive betting, so they have launched the Safer Gambling Campaign.

Football is being played now more than ever, as leagues attempt to make up for missed time during the coronavirus crisis, and with so much sport on offer, the campaign encourages people to think twice and avoid #BetRegret, by emphasising how easy it can be to make impulsive bets.

The new digital campaign features ex-England goalkeeper David James and will run across Sky’s YouTube channel and Twitter page, alongside other digital platforms.

To watch the video, visit: https://www.youtube.com/watch?v=mIxKiwuk8n0


Bill Adderley

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