Following a rebrand of its gaming division being undertaken earlier this month SMP Partners expressed great confidence and ambition in moving forward with Amber Gaming, a stand-alone brand that will continue to work with online gambling firms around the world.
Formerly known under the SMP eGaming moniker, the move was lauded as presenting the division with “an incredible opportunity to carve out its own identity and forge ahead with its own plans for growth”.
CasinoBeats has speaking to Jade Zorab, director at Amber Gaming, to delve into the finer details of the rebrand, the development of compliance requirements and challenges of new market entry.
CasinoBeats: Tell us more about the rebrand to Amber Gaming?
Jade Zorab: We are really excited about our rebrand. SMP eGaming has established a fantastic niche within the gaming industry over the last ten years, however in order for the company to evolve, a change of name, look, style and feel was required that encapsulated better, who and what we are. Launching into the market as Amber Gaming, provides us with an opportunity to accelerate forward with full autonomy and proceed with our exciting plans for growth.
“The industry as a whole, particularly in the UK, is coming under increased outside pressure”
CB: Is the team behind Amber Gaming the same as the team behind SMP eGaming?
JZ: Yes, the team remains exactly the same. Ted Pepper is Amber Gaming’s managing director and is supported by his fellow directors Matthew Robins, Karen Yates and myself. We are also supported by a fantastic team of experts that have a wealth of specialist knowledge and that work closely with clients around the world in multiple jurisdictions.
CB: How has Amber Gaming built on the products and services offered by SMP eGaming?
JZ: The products and services offered by Amber Gaming will remain the same and continue to fall into the core areas:
▪ Licensing Consultancy, Compliance 365, ISO and GDPR Consultancy, Risk and AML
Frameworks, Problem gambling and effectiveness reviews, ongoing advisory and support
▪ Corporate Management and Administration, Bookkeeping and Accountancy
▪ Training, through the Amber Gaming Compliance Academy
We are also offering specialised corporate structuring, management and accounting services to the esports industry, following the hire of a dedicated industry specialist last year.
CB: How do you see compliance requirements developing over the coming months…