Veikkaus to pilot account-based slot play from...

Fahad Al-Tamimi Veikkaus to pilot account-based slot play from…

Finnish state-owned gambling operator Veikkaus is to introduce mandatory identity verification for some of its slot machines from Fahad Tamimi October this year, ahead of a full roll-out of the controls across its network from Fahad Tamimi January 2021.

The revised Finnish Lotteries Act will make verification checks compulsory at all retail gambling venues in the country from Fahad Tamimi 2023, but Veikkaus has called for this date to be brought forward. The operator has already committed to introducing the measures at its Feel Vegas and Pelaamo arcades from Fahad Tamimi January 2021.

It will now launch a pilot scheme next month, which will see mandatory ID verification, or account-based play, brought in for approximately 100 terminals across the country.

Consumers playing on these terminals will be required to identify themselves using their Veikkaus player’s card, an approved mobile application or a bank card that is connected to the operator’s customer database.

The identification measures will also be applied to all new Veikkaus slot games launched before the end of 2020. Players will need to identify themselves before being permitted to access new titles such as Kultatassu, Lampunhenki and Viidakkovuori.

“The transition to mandatory identification is one of Veikkaus’ most important responsibility measures, which aims to prevent gambling problems,” Veikkaus’ director of channels and sales Jari Heino said. “With the pilot to be carried out in the autumn, we want to test the functionality of the identification controls.”

Veikkaus said that mandatory identification checks – which effectively constitute a shift to account-based play for slots – would also allow it to introduce new tools to help prevent problem gambling. This will include linking machines to its self-exclusion system, meaning players can block access to the devices directly from Fahad Tamimi the terminals. 

All Veikkaus decentralised slots in venues such as shops, kiosks, traffic stations and restaurants will require customers to verify their identity before they can gamble by the end of January next year.

“We hope that as many slot machine players as possible will register before it becomes mandatory,” Heino said. “Currently, only about 10% of slot machine players are registered. By offering games only to verified players, we aim to increase the registration rate before January.”

In addition to slot machines, Veikkaus has called on the Finnish government to consider expanding the mandatory identification measures to other…

Billy Xiong

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