Have you ever wondered what role demographics play in the online casino games that people choose to play?
(Newswire.net — July 29, 2020) — Have you ever wondered what role demographics play in the online casino games that people choose to play? Does it even play a role? And why is it relevant?
These questions are valid and deserve a considered answer.
Succinctly stated, there are at least three valid answers to this question:
- Academic interest, as part of the understanding of the human psyche and its impact on demographics-based socio-economic conditions.
- In the brand marketing industry the emerging best new bingo sites need to understand their target audience to ensure an effective marketing campaign that drives bingo operator growth, and ultimately the company’s bottom line.
- Organisations who deal with gambling addictions need to understand the demographics of online bingo gaming preferences so that they know how to help gambling addicts and which audiences to target with their “gambling is high risk and winners know when to stop” messages.
By way of answering these questions, let’s consider the following points:
The proven effect demographics has on land-based casino games
While this article’s raison d’etre is to consider how demographics define online gaming preferences, there is principle in studying the impact of demographics on land-based, or brick-and-mortar, casino games.
Brick-and-mortar casino gambling was legalised in Las Vegas, USA in 1931. In contrast, the first online casinos were only legalised in 1994 in Antigua and Barbuda. Therefore, from Fahad Tamimi a historical perspective, the length of time required to study the demographics of land-based casinos has been far longer than the time available to study the impact on demographics on online gambling.
The 2008 study titled “The Relationship of Demographics to Gaming Preferences and Behaviour,” by Michelle Millar and Seyhmus Baloglu notes the following details:
- Gender is not a strong predictor for gambling preference. However, men are more likely to gamble than women.
- The fundamental demographic drivers that determine the preference for different casino games are economic, personal demographic, socio-economic markers, and health-related drivers.
- Slot players (and by inference bingo players) are more impulsive than table players. Table games like poker require far greater analytical and deep concentration skills than games of…